MiO

Created in collaboration with Jasmine Kaur

Mio Energy will fuel Gen Z’s fire all night long during the Frutiger Aero-themed Y2PLAY brand activation- a throwback-packed fusion of past dreams and present vitality.

  • Y2PLAY is a digital dream extravaganza that incorporates nostalgic Frutiger Aero aesthetics from 2004-2013. Think of Frutiger Aero as the Windows Vista 2006 “Bliss” screensaver, the Wii Menu theme, and the glossy, rounded textures of early iPod Touch apps. This party to remember appeals to Gen Z’s cherished sense of futuristic idealism popularized in their youth.

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Social

  • Sweepstakes announcement

  • initial invitation

  • Influencer PR Package

PRINT

OOH

Experiential

  • Aquarium DJ Booth

  • CLOUD NINE SKY BAR

  • Mio energy slushies

  • mio cocktails

  • futuristic lounge

  • COMPUTER SCREEN PHOTO DISPLAY

  • iNTERACTIVE DANCE FLOOR

  • arcade

mERCH

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